About Basically Black

When I look back, I realise how time has flown by. I spent 20 years working in London, 15 in the crazy world of National Press, 7 of which were in the advertising departments for some of the best-known newspapers and latterly, heading up a selection of national weekly magazines. I have been married for nearly 13 years and have two gorgeous daughters. I now live in Leicestershire with my family, two black cats, a pony and huge, flourishing vegetable patch!

In my case you can take the woman out of the business world, but you can't take the business world out of the woman! Working hard, challenges and sales are in my blood. So, 5 years ago whilst on holiday with a friend, the idea of Basically Black was conceived, just as a thought, during a conversation about flattering black clothing. Wouldn't it be great we said if there was one place where you knew you could get well-made, chic, elegant black essentials, for work, day-to-day casuals, evening wear or parties? We had both worked in London a long time and knew that black was a complete staple for the working lady and often outside the workplace also. I am tenacious if nothing else and I felt sure I was onto something. Suffice to say the seed was sown...

Let's face it; do you know any woman who does not own at least one item of black clothing? A T-shirt, a cocktail dress, the never-to-go-out-of-fashion black jeans, a business suit? Did you know that on average, over 40% of a woman's wardrobe is made up of black!

So, after much research, hard graft, steep learning curves, not to mention sleepless nights, Basically Black was born in September 2008! For my part, I am very proud of what we have achieved. We have had some incredible press coverage from the likes of You Magazine, Marie Claire and Easy Living as well as invaluable feedback from our customers about our products and services. We make sure that every parcel is carefully wrapped in black tissue and satin ribbon and sent out if possible, the same day we receive the order. We believe customer service is everything and we try to make your whole shopping experience with Basically Black one that you will remember.

I hope as you browse the site you will see and feel, as I do that pretty much all your black clothing needs are covered season after season. We encourage your feedback and your email enquiries or questions will be answered by me personally. I am having such a fantastic time continually developing Basically Black, sourcing my stock and above all researching what women want to wear to make sure our range exceeds your expectations. I really hope that you find what you are looking for here. Enjoy it, thank you for looking at Basically Black and backing up my theory that so long as women need clothes, black will never go out of fashion!

Janey Marshall