Basically Black featured in CWP Creative News
This month we’re talking to Janey Marshall, entrepreneur and
MD of Basically Black who bravely took the decision to
launch a new business right as the credit crunch started to
take hold. Chatting to her during the photo shoot of her new
spring/summer range, it soon became clear why this business
is so successful.
Janey, whose previous career was in national advertising, saw
an opening – or it could be described as a gaping hole – in
the market. Apart from wanting a job that fitted better round
her family, she realised the importance of the colour ‘black’ in
a woman’s wardrobe. It’s her staple colour and that of her
sister-in-law Sam (who doubles up as her model), as well as
millions of women all over the UK. So that is what she set out
to offer.
Representative of her target audience, Janey sources some of
the very best black garments available and sells them via her
website, www.basicallyblack.com, where you’ll also find
lots of useful fashion information and tips. You’ll find labels
such as Great Plains, Almost Famous and Gustuz, with prices
ranging from £12 for a simple vest top to £250 for a
designer dress.
And her other secret ingredient is the emphasis she puts on
customer service. All items arrive promptly and beautifully
wrapped, and she insists on personally answering all emails
she receives from the site. Prior to launching Basically
Black, Janey made sure she understood what her customers
wanted by creating a blog and has been actively involved in
every step of the company’s development since then.
It’s confirmed, black is the new black!
“Charlie is the best photographer I have found, he’s so
versatile, professional and always listens carefully to what I
need to achieve from each photo shoot.”